Cian Hallinan puts two and two wheels together
So the long-anticipated bicycle scheme has finally kicked in around the city centre with JC Decaux throwing us some wheels as recompense for sprawling their commercial messages across every conceivable urban surface.
450 rothars at 40 different locations will be provided by the advertising giants in exchange for 15 years of permission to stick great big hoardings shilling rubbish willy-nilly about the city.
The outdoor space is thought to be worth about a million blips annually, so with the boys at JC gaining over €33,000 of prime marketing real estate per clunky push-bike, it's pretty sound business indeed.
So prepare yourself for legions of inexperienced helmetless drunks and tourists freewheeling through our cycle-lane-free city boulevards and wide piazzas.
The head trauma wards must be waiting with bated breath.
"The head trauma wards must be waiting with bated breath"
...is this a parody of ill-informed Irish Times letters about cycling helmets or is it just more ill-informed nonsense?
Posted by: Cian | June 03, 2009 at 01:23